Categorising Audience

There are a few ways of categorising audience, one of them being demographics, which includes

the social class method which ranks people based on their income/employment. The benefit of using this method is that if your media text can only be afforded by a certain bracket on the social class chart, then it is easy to identify your audience. This method doesn't take personalities into account amongst other traits, meaning that it is not an accurate measurement of who your exact audience is. 





Another method that you can use is Young and Rubicam's four consumers theory, which shows that they believe that there are only 4 types of consumers.

The 4 groups of mainstreamers, aspirers, succeeders and reformers supposedly ensure that everybody in the world fits into one of these groups. A benefit of this method is that it would be easy to put one person into a group, but considerably harder to form a target audience from this theory. This means that if I use this method I should only take some parts of it due to not being able to form a full target audience from it.

The last method is the LifeMatrix, which categorises the audience into 10 different categories.

This method is easier than the previous two to get a precise target audience from, but I will still need elements from all 3 to get my target audience. When I am summarising my precise target audience, I will use bits from all 3 sections.

Industry Regulations

USP (Unique Selling Point) unfinished

This is something that is essential for my film for various different reasons. One of these reasons is that there are already many films based around youth culture, and I will need something different of my own to distinguish my film from the rest, and give it an edge on the competitors to make it more attractive to potential customers. For example, M&Ms use slogans and mascots to sell their brand.

Soundtrack

As my film will be based on youth culture, the soundtrack should use music based on the popular songs currently. This will help portray the genre further as the music will have correlations to the narrative and the genre of the film. There may be an issue with copyright with the soundtrack, as most of the popular songs will be copyrighted to the artist and the production company. This is an issue that i will have to try and work around as using copyrighted music could result in the film being taken down if I do not have the artists permission to use the song.

Preliminary Task Evaluation

In my preliminary task, I showed examples of good camera use and shot types, for example, I used shot reverse shot, match on action and the 180 degree rule, meaning that I gave evidence of the different required shot types for an effective preliminary task. Although there were some good parts of my preliminary task, there is also many sections that I need to improve upon for the final film task. One of these things that need improving on is the editing, as it seemed rather choppy at times at did not flow like it should. At one point in the task, i should have included more flowing footage, as the clip jumps from one section to another.

Conventional and Unconventional

If something is conventional, it is one of the usual things that are associated with the main topic in question. For example, if the main topic is horror, a convention of this would be death. If something is unconventional, it is something that you wouldn't expect within a certain genre. An example of this would be to include aspects of a horror film in a romance film. This can be used to create tension/suspense and shock the audience watching the film. It can also be used to create a twist in the plot of the movie, therefore making the movie less predictable and more interesting. This is something i should look into including into my film opening, as it goes against the normality of the usual films, giving mine a unique edge over the mainstream films.

preliminary task

Conventional features of youth culture

Youth culture consists of a lot of conventions, for example, slang words and young, fashionable brands of clothing shall feature in my film. This is due to the fact that my target audience will be able to pick out my film easier from the rest by locating the conventions in the trailers, movie posters, etc. This will help massively with the spreading of my film and interesting more of an audience than without the correct conventions.